Rachel Bachmann, GirlBoss

"I never thought I would become an entrepreneur. It took me a while to feel comfortable with the title. I just discovered that I loved what I was doing, but that I wanted a change of environment that allowed me to customize my approach and thrive. I defined myself as an entrepreneur afterwards and now I feel that I can own it." To celebrate all the women making their mark in the world of business and to help promote women [...]

Mapping your customer’s store experience

Article originally posted on cannabisretailer.ca August 2nd 2019, read an excerpt below: As a retailer, you have probably made hundreds, if not thousands, of decisions since the legalization of cannabis was announced. Where should I source my product? Where should I open my brick and mortar store(s)? What POS software should I use? With all these decisions, you may not have had the time to take a step back and ask yourself: What is my target customer experience? Once you [...]

Taking customer experience into account when prioritizing enterprise initiatives

Have you ever looked at your list of prioritized projects and felt like something is missing? Despite having used a solid and structured prioritization methodology that takes into account cost, benefits and risk of implementation, you may well have forgotten a key decision criterion: ability to deliver a better customer experience.The benefit of a positive customer experience on the bottom line has been documented many times in recent years, (see the HBR article: “The Value of Customer Experience, Quantified”). [...]

Are your IT Investments advancing your Corporate Strategy?

Are your IT investments being influenced by the executive who shouts the loudest? Are you unable to finish a single implementation project because of changing company priorities? When funds are limited, is your company unable to decide between replacing obsolete systems or enabling industry best practice capabilities via new technologies? If so, it’s likely that you need to better align your IT strategy with your overall corporate strategy. As Gartner puts it, “when enterprise strategy is unclear, or [...]