Article originally posted on cannabisretailer.ca August 2nd 2019, read an excerpt below:
As a retailer, you have probably made hundreds, if not thousands, of decisions since the legalization of cannabis was announced. Where should I source my product? Where should I open my brick and mortar store(s)? What POS software should I use?
With all these decisions, you may not have had the time to take a step back and ask yourself: What is my target customer experience? Once you are up and running, have ironed out the bumps, confirmed customers are returning, and maybe even leveraged some customer data, it’s a great time to map out that target customer experience, commonly referred to as CX.