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Mapping your customer’s store experience

2019-09-03T11:24:08+00:00

Article originally posted on cannabisretailer.ca August 2nd 2019, read an excerpt below: As a retailer, you have probably made hundreds, if not thousands, of decisions since the legalization of cannabis was announced. Where should I source my product? Where should I open my brick and mortar store(s)? What POS software should I use? With all these decisions, you may not have had the time to take a step back and ask yourself: What is my target customer experience? Once you are up [...]

Mapping your customer’s store experience2019-09-03T11:24:08+00:00

Taking customer experience into account when prioritizing enterprise initiatives

2020-02-10T05:20:02+00:00

Have you ever looked at your list of prioritized projects and felt like something is missing? Despite having used a solid and structured prioritization methodology that takes into account cost, benefits and risk of implementation, you may well have forgotten a key decision criterion: ability to deliver a better customer experience. The benefit of a positive customer experience on the bottom line has been documented many times in recent years, (see the HBR article: “The Value of Customer Experience, [...]

Taking customer experience into account when prioritizing enterprise initiatives2020-02-10T05:20:02+00:00

Are your IT Investments advancing your Corporate Strategy?

2019-09-03T11:59:26+00:00

Are your IT investments being influenced by the executive who shouts the loudest? Are you unable to finish a single implementation project because of changing company priorities? When funds are limited, is your company unable to decide between replacing obsolete systems or enabling industry best practice capabilities via new technologies? If so, it’s likely that you need to better align your IT strategy with your overall corporate strategy. As Gartner puts it, “when enterprise strategy is unclear, or not [...]

Are your IT Investments advancing your Corporate Strategy?2019-09-03T11:59:26+00:00